Sell fresh meat
online. Cut
the guesswork.
FreshCut is a launch-ready platform for fish, mutton, chicken and seafood delivery — a customer app, delivery partner app, store app and super admin dashboard, wired to payments, SMS, coupons and live tracking.
Your brand, your stores, your customers — fully white-labelled.
Configure categories, cuts and pricing and start taking orders.
Unlimited items, sub-categories and outlets across locations.
One super admin dashboard for orders, payouts and reports.
Everyone in the chain gets the right tool
From the customer placing an order to the rider at the door, FreshCut connects every role through apps that already talk to each other.
Customer app
Where shoppers choose their cut and check out in minutes.
- Browse by category & cut
- Cart, coupons & wishlist
- Live order tracking
- Cash, online & wallet
Delivery partner app
Riders accept, navigate and confirm every drop.
- Order assignment
- Maps & route to door
- Earnings & payouts
- Proof of delivery
Store app
Each outlet manages stock, cuts and incoming orders.
- Accept & pack orders
- Toggle item availability
- Update price & weight
- Daily sales view
Super admin
The control room for the whole operation.
- Stores, riders & users
- Catalogue & pricing
- Offers, coupons & banners
- Reports & settlements
Built for how meat & fish actually sell
Variable weights, cut options, freshness windows and halal labelling — the details a generic grocery app gets wrong are handled here from day one.
Unlimited catalogue
Categories, sub-categories and items without limits — mutton, chicken, seafood, offal, marinated and more.
Weight & cut options
Sell by piece or by weight, add 2kg / 3kg / 4kg variants and cut choices as paid add-ons.
Location-based stores
Route each customer to their nearest outlet with delivery zones, slots and per-store pricing.
Coupons, offers & discounts
Percentage and flat deals, flash sales, buy-one-get-one and promo codes — scheduled and tracked.
Payment gateway
Online cards & UPI, cash on delivery and an in-app wallet — settlements rolled up per store.
SMS & WhatsApp
Order confirmations, OTP login and live-location requests through your SMS and WhatsApp gateway.
Reports & analytics
Sales by item, store and rider; discount impact, payouts and demand trends, exportable any time.
Halal & freshness tags
Halal badges, "fresh cut" and "top selling" labels and freshness windows shoppers trust.
Ratings & tastelist
Star ratings, reviews and a personal "tastelist" of favourites that bring customers back.
From tap to doorstep, screen by screen
Every step of the FreshCut customer journey — browse, cart, checkout, track and reorder — in the real app.
Real screens from the live FreshCut app.
Don't run a fleet. Plug into one.
FreshCut connects natively to the Delivar hyperlocal delivery network. Every order is auto-dispatched to a nearby Delivar rider and tracked to the door — pay per order, no own riders, PAN India. You keep zero delivery staff and simply top up your Delivar wallet to go.
- Auto-assign each order to the nearest available Delivar rider
- Live GPS tracking shared with your customer end-to-end
- Proof of delivery & automatic cash reconciliation
- Fallback to your own riders whenever you want
Trusted by 275+ brands — built by Alab Technology
From food and grocery to taxi, pharmacy and logistics, founders across the world choose Alab Technology to design, build and launch their platforms. FreshCut is our fish & meat edition — the same engineering, tuned for how meat and seafood actually sell.
Brands that grew 10× with Alab Technology
A few of the 275+ businesses that launched and scaled on platforms we built.
Founders who went live with us
"We moved our meat shop online in just a few weeks. Customers now order mutton and chicken straight from the app, and I track every order and payment in one place."
"The weight and cut options are exactly what a seafood business needs. Flash sales and coupons brought in repeat customers we never reached before."
"Delivar handles our deliveries on a pay-per-order basis, so we didn't have to hire a single rider. The team supported us in Tamil throughout the launch."
"Halal tags and fresh-cut labels built real trust with my customers. Online orders nearly doubled within two months of going live."
"My regulars now order prawns and fish from home. The live 1–5 minute tracking keeps everyone happy and reduces calls to the shop."
"Setting weights, curry-cut options and combo packs was simple. COD plus UPI means every customer can pay the way they like."
"Flash sales on the app cleared my daily catch fast. Whenever I had a doubt, support answered in my own language within minutes."
"One dashboard shows all my orders and settlements — no more WhatsApp confusion. Managing two outlets is finally easy."
"We launched under our own brand on the Play Store. Coupons and loyalty points keep customers coming back every week."
"The app looks premium and loads fast. My customers now trust it far more than ordering over WhatsApp or a phone call."
"We moved our meat shop online in just a few weeks. Customers now order mutton and chicken straight from the app, and I track every order and payment in one place."
"The weight and cut options are exactly what a seafood business needs. Flash sales and coupons brought in repeat customers we never reached before."
"Delivar handles our deliveries on a pay-per-order basis, so we didn't have to hire a single rider. The team supported us in Tamil throughout the launch."
"Halal tags and fresh-cut labels built real trust with my customers. Online orders nearly doubled within two months of going live."
"My regulars now order prawns and fish from home. The live 1–5 minute tracking keeps everyone happy and reduces calls to the shop."
"Setting weights, curry-cut options and combo packs was simple. COD plus UPI means every customer can pay the way they like."
"Flash sales on the app cleared my daily catch fast. Whenever I had a doubt, support answered in my own language within minutes."
"One dashboard shows all my orders and settlements — no more WhatsApp confusion. Managing two outlets is finally easy."
"We launched under our own brand on the Play Store. Coupons and loyalty points keep customers coming back every week."
"The app looks premium and loads fast. My customers now trust it far more than ordering over WhatsApp or a phone call."
Illustrative feedback from fish & meat businesses — hover to pause.
Four steps to going live
Book a demo
Tell us about your shops and the cuts you sell. We walk you through the customer app, store app, rider app and dashboard on a live build.
Brand & configure
We apply your name, colours and logo, then set up categories, items, weights, stores, delivery zones and pricing.
Connect the gateways
Your payment gateway, SMS and WhatsApp are wired in, riders are onboarded and stores are mapped to locations.
Launch & grow
Publish to the app stores under your brand, run launch offers, and watch orders flow into one dashboard.
Before you book
Is the app really tailored to meat & fish?
Yes. FreshCut handles variable weights, cut and weight variants, halal and freshness labelling, and category structures built for mutton, chicken, seafood, offal and marinated products — not retrofitted from a generic grocery template.
Will it carry my own brand?
Completely. The apps and dashboard are white-labelled with your name, logo and colours and published to the app stores under your developer account.
Can I run more than one store?
Yes — location-based stores route each customer to their nearest outlet, with independent stock, pricing and delivery zones, all managed from one super admin dashboard.
Which payment and SMS providers are supported?
Major Indian payment gateways for UPI and cards, plus cash on delivery and wallet. SMS and WhatsApp run through your chosen gateway for OTP, confirmations and live-location requests.
How does pricing & support work?
FreshCut runs on a simple monthly subscription with a one-time setup cost — no large upfront build fee. Technical support is free for the entire lifetime of an active subscription. Deliveries run on the Delivar hyperlocal fleet, billed per order from a top-up wallet.
How long until I'm live?
Timelines depend on scope, but a branded single-store launch is typically quick to stand up. We confirm a schedule after your demo.
One message away
Reach the right team directly on WhatsApp or call — we speak your language and reply within one working day.
Ready to take your meat counter online?
Book a free, no-pressure demo. We'll show you the FreshCut customer app, rider app, store app and dashboard running live — then map it to your business.